Marketing Manager - Lifecycle

Lead the strategic positioning, messaging lifecycle marketing programs, including segmentation, channel mix, CRM optimisation, and automated journeys....

Why Join Compassion Australia?
We exist to release children from poverty in Jesus’ name. As Marketing Manager – Lifecycle, you’ll lead the supporter lifecycle portfolio to nurture, grow, engage and retain supporters through data driven propositions and campaigns that maximise lifetime value.

About You
You’re a strategic and results-driven marketing professional with strong leadership capabilities and a collaborative, customer-first mindset. You bring deep experience in customer marketing, with a solid understanding of CRM platforms like Salesforce and Marketing Cloud.

Skilled in developing go-to-market strategies and integrated multi-channel customer marketing campaigns, you excel at turning insights into action. Your strengths lie in stakeholder engagement, cross-functional collaboration, and managing complex projects with clear communication and a proactive approach.

Why You’ll Love It Here

• Mission-first: Be part of a cause that changes lives
• Great Culture: we take our work seriously, but we have fun
• Flexible work: Genuine hybrid model
• Make an impact: Shape culture, capability, and people systems
• Collaborative & innovative: Work with people who care and strive for excellence.

Key Responsibilities

• Lead the strategic positioning, messaging lifecycle marketing programs, including segmentation, channel mix, CRM optimisation, and automated journeys.
• Manage annual and rolling quarterly planning cycles, ensuring initiatives are integrated, prioritised for impact and continuously optimised.
• Leadership of Compassion Australia’s customer contact strategy, ensuring optimal contact and channel mix
• Plan and deliver data-driven, multi-channel campaigns across the full campaign lifecycle, ensuring alignment with organisational goals, brand guidelines, and customer experience standards.
• Define KPIs and lead reporting, testing, and continuous improvement initiatives to optimise campaign performance and maximise supporter engagement and ROI.
• Oversee budgets and resource planning for the Lifecycle portfolio, ensuring commercial viability and strong vendor/agency performance.
• Act as the subject matter expert for Lifecycle marketing, championing best practices, innovation, and supporter-centric strategies across the organisation.
• Drive effective collaboration with internal teams and stakeholders to deliver integrated marketing initiatives and cohesive supporter experiences across channels.

What You’ll Bring

• Degree in Marketing or related field
• 7+ years in marketing, with demonstrated success in leading complex and multi-channel marketing programs
• Proven ability in marketing planning, forecasting, budget management and delivering measurable ROI results
• Experience managing agencies, vendors and external parties

Ready to Apply?
If you're excited to use your Marketing expertise at a growing Christian NFP, click “Apply to this Job” button below, Applications close 11:59 pm (AEST) 2nd of April 2026, but may close earlier if filled.

Please note applicants must have valid Australian working rights to be considered for this role.